Categories | Pureology Hydrate Shampoo (250ml) £13.85 Gently cleanse hair without stripping its colour with PUREOLOGY Hydrate Shampoo. Its organic moisturising formula will hydrate dry, colour-treated hair to reveal soft, lustrous locks while protecting colour vibrancy. Surfactants are an essential part of a shampoos cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. PUREOLOGY Hydrate Shampoo is formulated with ZeroSulfate, a mild cleansing system that wont strip hair colour. Derived from coconut, corn and sugar it delivers a rich lather and helps optimise colour retention. Directions of use: Apply to wet hair and lather. Rinse. Check stock and pricePureology Hydrate Shampoo (250ml)Pureology Hydrate Shampoo (250ml) on other UK sitesPureology Hydrate Shampoo (250ml) on other UK sitesPureology Hydrate Shampoo (250ml) on USA sitesPureology Hydrate Shampoo (250ml) on USA sites | Brands |