A mid-weight, medium-control finishing paste that is easily distributed through hair for moldable texture, shape and separation with a matte finish. Great for short styles. Ideal for taming unruly ends or adding texture to longer hair. Free of parabens.
Refresh your hair between washes with OUAI Dry Shampoo Travel Size, a revitalising formula that helps to neutralise oil and product build-up for fresh-looking locks, now available in a TSA-approved canister for easy transport and on-the-go styling. Developed by celebrity hair stylist, Jen Atkin, the dry shampoo imparts a light and airy scent and instantly refreshes your tresses; it delivers
Defy gravity with the OUAI Soft Mousse; a volume-boosting mousse developed by stylist-to-the-stars Jen Atkin whose clients include the Kardashians and Gigi Hadid. Flexible and non-sticky, the weightless formula adds lift at the roots without that typical crunchy texture that comes with traditional mousses. Enriched with the brands proprietary Smart Technology Complex, it infuses hair with Keratin
Nourish your locks with the OUAI Curl Conditioner; a hydrating formula developed by celebrity hair stylist, Jen Atkin. Designed for those with curly and textured hair types, the lightweight conditioner glides onto locks, smoothing and hydrating each fiber. Utilising OUAIs Smart Technology Complex and infused with a hair-loving blend of naturally-derived oils, the effective formula delivers a